matomoEmpowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!

Matomo

Matomo is the leading open-source alternative to Google Analytics that prioritizes user privacy and data ownership. Install it on your own server to collect, visualize, and analyze data from websites and apps while maintaining complete control over your analytics data.

Key Features

• Self-Hosted Analytics: Download and install on your own webserver with full control over your data stored in your database
• Privacy-First Design: Built-in privacy features that respect visitor privacy without sacrificing analytics capabilities
• Google Analytics Alternative: Feature-rich replacement offering e-commerce tracking, goal tracking, campaign tracking, and custom segments
• Customizable Dashboard: Modern interface with drag-and-drop widgets and full dashboard customization options
• Plugin Architecture: Extensible platform where features are built as plugins, allowing you to add custom functionality or remove unused features
• Powerful API: Access all statistics through a comprehensive Analytics API for custom integrations
• Real-Time Reports: View analytics data in real-time after a simple five-minute installation

Use Cases

• Website Analytics: Track visitor behavior, traffic sources, and user interactions on your website
• Multi-Site Management: Monitor analytics across multiple websites from a single dashboard
• E-Commerce Tracking: Measure sales performance, conversion rates, and customer behavior
• Privacy-Conscious Organizations: Organizations requiring GDPR compliance or visitor privacy protection
• Custom Analytics Solutions: Build tailored analytics features with plugins and the API for specific business needs

Who Is It For

Matomo is ideal for website owners, digital marketers, enterprises, and organizations seeking a privacy-respecting alternative to Google Analytics. It's perfect for those who need complete data control, custom analytics capabilities, or compliance with privacy regulations.