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umamiUmami is a modern, privacy-focused analytics platform. An open-source alternative to Google Analytics, Mixpanel and Amplitude.

Umami is a modern, privacy-focused analytics platform. An open-source alternative to Google Analytics, Mixpanel and Amplitude.

35,356 stars
6,502 forks
TypeScript
MIT
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umami

Umami is a simple, fast, privacy-focused alternative to Google Analytics. It provides open-source web analytics without the complexity and privacy concerns of traditional platforms like Google Analytics, Mixpanel, and Amplitude.

Key Features

  • Privacy-First Design: Collects minimal data while respecting user privacy and avoiding tracking concerns
  • User Journey Tracking: Comprehensive event and session tracking to understand how visitors interact with your website
  • Advanced Analytics: Audience segmentation, cohort analysis, and detailed statistics for data-driven decisions
  • Easy Deployment: Available as Docker images and a Docker Compose setup for quick, simple installation

Use Cases

  • Website Analytics: Track visitor behavior, traffic sources, and page performance without invasive tracking
  • Product Analytics: Understand user interactions and feature adoption to guide product development
  • Audience Insights: Segment users and analyze cohorts to identify patterns and optimize user experiences

Who Is It For

Umami is ideal for website owners, product teams, and businesses seeking analytics insights while maintaining user privacy. It's perfect for those wanting to move away from Google Analytics or other commercial platforms that raise privacy concerns.