analyticsSimple, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.

analytics

Plausible Analytics is a lightweight, open source alternative to Google Analytics that prioritizes user privacy and simplicity. It doesn't use cookies or store personal data, making it fully compliant with GDPR, CCPA, and PECR regulations. Get actionable website insights without the clutter and complexity of traditional analytics platforms.

Key Features

• Privacy-Focused: No cookies, no personal data collection, and no IP address storage—fully compliant with major privacy regulations
• Lightweight Script: Fast-loading analytics script that minimizes performance impact on your website
• Simple Dashboard: All important metrics displayed on a single, intuitive page with no complex menu navigation
• Goal Tracking: Define custom events and conversions to monitor ecommerce revenue, form submissions, downloads, and more
• Team Collaboration: Invite team members with customizable roles and share stats publicly or keep them private
• Reporting Automation: Receive weekly or monthly email and Slack reports with traffic spike notifications
• Search Integration: Connect with Google Search Console for accurate keyword reporting
• SPA Support: Works seamlessly with modern web frameworks including hash-based and pushState routing

Use Cases

• GDPR-Compliant Sites: Websites operating in Europe or serving EU users needing privacy-respecting analytics
• Privacy-Conscious Businesses: Companies wanting to track website performance without using surveillance-based advertising models
• Self-Hosted Analytics: Organizations preferring to host analytics infrastructure on their own servers with Plausible Community Edition
• Google Analytics Migration: Sites looking to transition away from Google Analytics while maintaining feature parity

Who Is It For

Plausible is ideal for website owners, small businesses, and enterprises that prioritize user privacy and want a straightforward alternative to Google Analytics. It's perfect for those seeking transparency in data handling and preferring open source software over proprietary solutions.